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Alex knows that selling a property is just as important as purchasing one. It’s not just an investment—it’s your home. His aggressive negotiating style, attention to details and protectiveness of your best interests ensures you’ll get the best price for your home.


A practical quick reference guide for a sale of your property with a real estate broker

The appearance of your home, a buyer’s first impression, and other considerations can also affect the sale of your home. Have you considered that home prices in your neighborhood and the value of your property are also factors used for pricing your home? When selling your home, there are no guarantees that a buyer will simply walk through the front door. In many cases you may have to bring your home to the buyer. Effective marketing will help ensure that your property receives maximum exposure to attract a ready, willing and able buyer.

Step 1: Are You Ready To Sell?

Only once you have a firm answer to this question, are you ready to put the for sale sign on your front lawn. However, just knowing you want to sell your home is not enough. In real estate, timing is everything. Sometimes, in order to get the most value for your home, you have to take advantage of when it is a “Sellers market”. Homes tend to sell better in a Sellers market, rather than in a Buyers market. In fact, it has been said that the same listing in an advantageous market can earn up to 20% more than a house listed in disadvantageous market. You must make sure that your agent understands trends and market conditions to be able to properly advise you as how to best proceed.


Step 2: Consider Upgrades Wisely

Additionally, there are many ways one can go about increasing the value of their home. Updating older appliances, adding a new coat of paint, and remodeling an area can pay huge dividends but many times spending money can be lost if not invested correctly.There are many ways one can increase the value of their home with a home renovation, but many Sellers often spend more than they get back. Knowing what to do is key to generate maximum return on your investment. Your realtor must be very knowledgeable in these areas. An easy way to know which areas of your house can benefit from an upgrade before a sale is by contacting an experienced Toronto & GTA realtor for a consultation. With the added value of a realtor’s insight, a world of trouble can be avoided, as their advise will help you make more money.


Step 3: Hire Your Agent

A real estate agent’s value comes from being able to market your property to the ideal Buyer no matter where they be. In fact Buyers are coming from farther distances because of the mobile society that we live in. If your property is not getting that extensive marketing you must ask yourself “how much money am I potentially losing”? The objective is to net you as much money as possible for your home. The best way to find the best real estate agent in Toronto & GTA is to do your research. Look for agents that have an impressive marketing strategy, campaign and reach. This is extremely important and it’s where the true expense will be for the realtor, (follow the money and you will know how much is invested in the marketing of your property). Of course an excellent track record of success, selling a lot of homes, and have clients who are ready to provide glowing testimonials is also very important. Remember, the best agent/client relationship is built on trust. So find the realtor you can trust to get the most value for your home.


Step 4: List Your Home

Once you settle on your ideal real estate agent, their job is to get as many eyes on your home as possible. You will work together to come up with a marketing strategy and decide on an asking price that will help position you for the best likelihood of attaining the highest and best price for your home.

Once the price is set, your realtor should begin to extensively market your home through as many target and mass media marketing avenues as possible (once again adverting is expensive so follow the dollars spent and you will see the value) . Once your home is seen by the masses, you can anticipate a higher level of interest and will not need to have ineffective open houses.

It’s important to make your home look it’s best for potential buyers your agent should be able to show you the secrets of making your home look it’s best.

Step 5: Receiving An Offer

You may be presented with offers, each is unique with different prices, terms and conditions. Not every offer will be a home run, so it is important that your agent be there for you to counter offer and further help you negotiate. This is where you realtors experience is hard at work to help you get the best possible results. There is no substitute for experience.


Step 6: Closing The Sale

Once you and your home realtor have found the offer that best suits your needs, you can prepare for the closing of the sale. The paperwork will be sent to your lawyer, who will facilitate the closing of the property. Then you will be able to collect your cheque from your lawyer once of course you hand over the over the keys to the Buyers.

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